About us

1 billion people in the world live with obesity. Our health systems are failing these patients, with most living at a hugely increased risk of devastating complications whilst concurrently having limited, if any, access to specialist, chronic care.

We started Habitual to change this. We believe that lasting good metabolic health is a lifelong pursuit, and we’re building the digital partner to support patients on that journey.

We’re a close-knit team that only started on this journey in late 2019, so our culture is evolving as we speak. Above all, we know that culture isn’t a slide deck, a set of words, a mantra, or a single person, so our best shot at summing it up is to give an example of something we do that’s different.

Those who go through the Habitual program learn about the importance of balancing their mental and physical health—but this concept isn’t limited to people on a weight loss journey. As a team, we each take up to an hour each day to do something that benefits our health and happiness (no admin or work allowed!)... a walk, a yoga class, practising a new language, reading a book, you name it.

Just as no single behaviour change tactic, diet, or exercise plan works for everyone on the Habitual program, we know that each of us requires something different for our mental and physical health, on any given day. So, we dedicate the time to find that balance.

Beyond our 'happy things', we're constantly iterating to figure out what's working (and what's not), and everyone comes with their own ideas of things to test out. What new tradition would you bring to the team?