Father and child eating breakfastWoman holding Habitual bottle with electrolytesWoman and man enjoying the sun

Make health Habitual

Supporting you on the journey towards better health that lasts.

Unlock your full potential

No pressure. No perfection. Just real support to help you build better habits, one choice at a time. As a trusted NHS provider, we’re on a mission to make lasting health feel possible - with science-backed medications, supplements, programmes, and the freedom to do it your way.

Developed by experts fromCambridge logoStanford logoOxford logoAs featured inThe Guardian logoTechCrunch logoMSN logoFinancial Times logoWomen's Health logoNetdoctor logoSifted logo
Developed by experts fromUniversity of Cambridge logoStanford logoUniversity of Oxford logoAs featured inThe Guardian logoTechCrunch logoMSN logoFinancial Times logoWomen's Health logoNetdoctor logoSifted logo
feel better, live better.

Personalised plans, made to support your goals.

Medication plan

FROM £160/MONTH

Soups & shakes plan

FROM £140/MONTH

Medication plan

FROM £160/MONTH
Programme length
6+ months
Prescription medication
Included
Free gym membership
Included
Habitual app access
Included
Average weight loss
21%[1][2]
GET STARTED
Change or cancel any time

Soups & shakes plan

FROM £140/MONTH
Programme length
4 months
Meal replacements
Included
Free gym membership
Included
Habitual app access
Included
Average weight loss
15%
GET STARTED
Change or cancel any time
The habitual app

Expert-written content

Access to science-backed behavioural lessons to make lasting changes to your nutrition, exercise routine, sleep, and psychology.

Expert-written content
The habitual app

Progress dashboard

Celebrate your wins daily, no matter how small. From new habits formed to shifts in energy, mood, and confidence - every step forward counts.

Progress dashboard
The habitual app

Rewards

Feel good about showing up. Earn points for daily actions, build streaks, and unlock real-life rewards and discounts.

Rewards
The habitual app

Daily tracking

Logging daily habits helps you notice patterns, build awareness, and make small shifts that stick.

Daily tracking
The habitual app

Recipes

Healthy eating made simple. Discover easy, nourishing recipes with built-in planning tools to support your goals.

Recipes
Why habitual?

Health that’s tested, trusted, and human.

Trusted NHS Provider

We've delivered over 5 million meals to NHS patients.

Backed by science

Our plans are grounded in clinical research to support safe, effective, long-term change.

Quality you can rely on

Our products are made from the highest quality and perfected over years of testing.

Made for you, whatever your goal

Because health isn’t one size fits all, we customise your journey to help you build lasting habits, your way.

Habit over hype

We believe in sustainable, everyday health. Progress happens through consistency, not perfection.

Support that stays with you

From day one, our dedicated care team is here to guide, answer questions, and cheer you on.

Shop Habitual

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7 Day Reset
£
80.00
£
70.00

7 Day Reset

Bundles
Discovery Pack
£
15.00

Discovery Pack

Bundles
Taster Box
£
25.00
£
20.00

Taster Box

Bundles
Fibre Complex
£
35.99

Fibre Complex

Supplements
Deep Sleep Complex
£
30.00

Deep Sleep Complex

Supplements
Daily Digestive Complex
£
30.00

Daily Digestive Complex

Supplements
Brain Boost Complex
£
30.00

Brain Boost Complex

Supplements
Pink Lemonade Electrolytes
£
32.00

Pink Lemonade Electrolytes

24 sticks
Electrolytes
Pina Colada Electrolytes
£
32.00

Pina Colada Electrolytes

24 sticks
Electrolytes
Peach Electrolytes
£
32.00

Peach Electrolytes

24 sticks
Electrolytes
Electrolyte Variety Pack
£
18.00

Electrolyte Variety Pack

12 sticks
Electrolytes
Morning Porridge
£
17.50

Morning Porridge

Pack of 7
Porridges
Banana Porridge
£
17.50

Banana Porridge

Pack of 7
Porridges
Leek & Potato Soup
£
17.50

Leek & Potato Soup

Pack of 7
Soups
Tomato & Red Pepper Soup
£
17.50

Tomato & Red Pepper Soup

Pack of 7
Soups
Green Vegetable Soup
£
17.50

Green Vegetable Soup

Pack of 7
Soups
Caramel Shake
£
17.50

Caramel Shake

Pack of 7
Shakes
Chocolate Shake
£
17.50

Chocolate Shake

Pack of 7
Shakes
Strawberry Shake
£
17.50

Strawberry Shake

Pack of 7
Shakes
Cappuccino Shake
£
17.50

Cappuccino Shake

Pack of 7
Shakes
Vanilla Shake
£
17.50

Vanilla Shake

Pack of 7
Shakes

Tomorrow starts today.

Our holistic approach focuses on building positive change that lasts, not short-term results. Feel better about yourself and gain the confidence to do the things you’ve always wanted.

Woman holding Habitual bottle with electrolytes

01 /

No more ‘food noise’

Free yourself from the mental burden of making healthy food choices

02 /

Improved health markers

Improve blood sugar control, cholesterol levels, and joint pain

03 /

Better quality sleep

Achieve longer and deeper sleep to improve energy levels and wellbeing

WHAT OUR MEMBERS ARE SAYING

Change begins with Habitual.

I got my life back!!!

The trainers were very helpful, the app and all the books, all the information was very well structured and quite easy to understand. The program has helped me to regain my health, as well as lose over 3 stone in weight, which I am very pleased about.

Michaela

Having a great experience with Habitual

Started with the NHS road to remission where I lost 5 1/2 stone. Cerys and the team where so supportive and wouldn't have achieved what I did without them. Now finishing my journey taking Wegovy, and it's been seamless. Would highly recommend Habitual to anyone looking to lose weight in a supportive environment.

Steven

Habitual are great!

Expert knowledge, fantastic app that provides excellent assistance and advice. The tracking of sleep, emotions, exercise, food etc is really helpful. As well as all the information and help provided, the customer support team is brilliant. Super responsive, professional and friendly. If you are wondering which weight loss company to try I cannot recommend Habitual enough!

Jan

The products were amazing

I lost weight within one and a half weeks of using the shakes, soups and porridge. Habitual service was outstanding, and everyone I emailed or spoke to in person were very helpful... The items always arrived well packaged and on time.

Joanne

An excellent experience with full time support

I had a great experience switching to Habitual for my Mounjaro pen. The app made everything easy, and the transition took just one day - my pen arrived the next morning. Support is fast and helpful, and I love the extras like the free gym pass, discounts, and helpful lessons and recipes throughout the journey.

Tara

Grateful

The products helped me to lose the desired weight after many years of wanting to lose weight. I found it healthy and safe to use. I will recommend this to anyone any time & any day. I am able to get back my confidence again and wear the dresses that I love to wear.

Oluwakemi

It completely transformed me

It was difficult at first but the level of support was brilliant. The app is very helpful and informative and always at hand.

John

A great company to deal with

Was introduced to Habitual via NHS programme over 12 months ago. I have found their products tasty and filling and great meal replacements. The outstanding feature of Habitual is their customer service. Products always arrive quickly and well packaged and well within timescales.

Sheila

Brilliant company supplying brilliant meal replacements

The shakes, soups and porridge are so easy to make, taste delicious and are full of nutrition. The Habitual team couldn't be more helpful and if you have a problem and reach out to them, they respond and get the issue sorted immediately! Couldn't ask for a better service.

Maureen

The Habitual journey was great

The habitual journey with the NHS has helped put my diabetes type 2 into remission. I have lost 38kg too.

Nicci

Reviews may be edited for clarity. Photos are representative only to protect member privacy.

Frequently Asked Questions