


Make health Habitual
Supporting you on the journey towards better health that lasts.
Unlock your full potential
No pressure. No perfection. Just real support to help you build better habits, one choice at a time. As a trusted NHS provider, we’re on a mission to make lasting health feel possible - with science-backed medications, supplements, programmes, and the freedom to do it your way.
Personalised plans, made to support your goals.

Medication plan
Soups & shakes plan
Medication plan
Soups & shakes plan
Expert-written content
Access to science-backed behavioural lessons to make lasting changes to your nutrition, exercise routine, sleep, and psychology.

Progress dashboard
Celebrate your wins daily, no matter how small. From new habits formed to shifts in energy, mood, and confidence - every step forward counts.

Rewards
Feel good about showing up. Earn points for daily actions, build streaks, and unlock real-life rewards and discounts.

Daily tracking
Logging daily habits helps you notice patterns, build awareness, and make small shifts that stick.

Recipes
Healthy eating made simple. Discover easy, nourishing recipes with built-in planning tools to support your goals.

Health that’s tested, trusted, and human.
Trusted NHS Provider
We've delivered over 5 million meals to NHS patients.
Backed by science
Our plans are grounded in clinical research to support safe, effective, long-term change.
Quality you can rely on
Our products are made from the highest quality and perfected over years of testing.
Made for you, whatever your goal
Because health isn’t one size fits all, we customise your journey to help you build lasting habits, your way.
Habit over hype
We believe in sustainable, everyday health. Progress happens through consistency, not perfection.
Support that stays with you
From day one, our dedicated care team is here to guide, answer questions, and cheer you on.
Shop Habitual
Tomorrow starts today.
Our holistic approach focuses on building positive change that lasts, not short-term results. Feel better about yourself and gain the confidence to do the things you’ve always wanted.

01 /
No more ‘food noise’
Free yourself from the mental burden of making healthy food choices
02 /
Improved health markers
Improve blood sugar control, cholesterol levels, and joint pain
03 /
Better quality sleep
Achieve longer and deeper sleep to improve energy levels and wellbeing
Change begins with Habitual.
I got my life back!!!
The trainers were very helpful, the app and all the books, all the information was very well structured and quite easy to understand. The program has helped me to regain my health, as well as lose over 3 stone in weight, which I am very pleased about.
Michaela

Having a great experience with Habitual
Started with the NHS road to remission where I lost 5 1/2 stone. Cerys and the team where so supportive and wouldn't have achieved what I did without them. Now finishing my journey taking Wegovy, and it's been seamless. Would highly recommend Habitual to anyone looking to lose weight in a supportive environment.
Steven
Habitual are great!
Expert knowledge, fantastic app that provides excellent assistance and advice. The tracking of sleep, emotions, exercise, food etc is really helpful. As well as all the information and help provided, the customer support team is brilliant. Super responsive, professional and friendly. If you are wondering which weight loss company to try I cannot recommend Habitual enough!
Jan
The products were amazing
I lost weight within one and a half weeks of using the shakes, soups and porridge. Habitual service was outstanding, and everyone I emailed or spoke to in person were very helpful... The items always arrived well packaged and on time.
Joanne

An excellent experience with full time support
I had a great experience switching to Habitual for my Mounjaro pen. The app made everything easy, and the transition took just one day - my pen arrived the next morning. Support is fast and helpful, and I love the extras like the free gym pass, discounts, and helpful lessons and recipes throughout the journey.
Tara
Grateful
The products helped me to lose the desired weight after many years of wanting to lose weight. I found it healthy and safe to use. I will recommend this to anyone any time & any day. I am able to get back my confidence again and wear the dresses that I love to wear.
Oluwakemi

It completely transformed me
It was difficult at first but the level of support was brilliant. The app is very helpful and informative and always at hand.
John
A great company to deal with
Was introduced to Habitual via NHS programme over 12 months ago. I have found their products tasty and filling and great meal replacements. The outstanding feature of Habitual is their customer service. Products always arrive quickly and well packaged and well within timescales.
Sheila

Brilliant company supplying brilliant meal replacements
The shakes, soups and porridge are so easy to make, taste delicious and are full of nutrition. The Habitual team couldn't be more helpful and if you have a problem and reach out to them, they respond and get the issue sorted immediately! Couldn't ask for a better service.
Maureen
The Habitual journey was great
The habitual journey with the NHS has helped put my diabetes type 2 into remission. I have lost 38kg too.
Nicci
























