Clinically proven weight loss for a healthier you

Control cravings, reduce food noise, and feel fuller for longer with Habitual.
Clinically proven to result in 15-21% average weight loss [1][2]
Includes a free gym membership at PureGym
Weight loss medication designed to maintain muscle mass during rapid weight loss
Start for £139 with code SPRING25

Results with Habitual

“Habitual have been absolutely amazing. I've lost over 11 stone. They are so supportive. The app is brilliant and I feel 100% confident in my weight loss journey.”
Cheri, lost 11st 2lb

Results with Habitual

“Habitual have changed my life. I am 20 weeks in using a glp1 medication and I’m 66lbs down!”
Karlie, lost 5 stone

Results with Habitual

“I’ve been so surprised at just how much I love Habitual—I really believe I’ve found something that will be part of my future.”
Hal*, lost 3 stone

Your weight loss journey

Understand your journey and what to expect on a medication plan
Get comfortable with your medication and daily lessons. Feel supported from peers and the Habitual team. Start seeing weight loss results already.
Practice new habits for continued weight loss. Enjoy the benefit of improved sleep, more energy, and a better mood. Continue losing weight.
Embed new habits to reach an average of 15% or 20% body weight loss at 12 months. Enjoy the support you need to keep it off.

How much weight can I lose?

Research has shown that people lose an average of 20.9% of their body weight in 72 weeks.
In a double-blind trial the mean change in body weight from baseline to week 72 was -20.9% compared with -3.1% in the placebo group.[1]

Our results

“Painful conditions have diminished with the weight loss and I feel as if I’ve regained my youthful self!”
Mary, lost 2st 2lb

Testimonials

“The WhatsApp group chat is an awesome resource when I’m feeling a bit down. I know that someone is always there to chat to or vice versa”
Darren, lost 3 stone

Testimonials

“I’ve been so surprised at just how much I love Habitual—I really believe I’ve found something that will be part of my future.”
Elaine*, lost 2 stone

Your weight loss plan

One monthly subscription, everything you need for lasting better health.
Proven medication
4-weekly supply of medication scientifically proven to help you lose weight and reduce cravings
Holistic approach
Access to our app with tracking and daily behaviour change content for sustainable results
Support and community
Dedicated care team and private WhatsApp group chat with members on the same journey
Free gym membership
All our plans include a free PureGym membership and access to 600+ workouts
A trusted partner
Reassurance knowing that you are choosing a trusted NHS weight loss partner
A pharmacy you can trust
Exclusive member pricing, in-app shop, loyalty discounts, and daily prize wins.

Compare providers

Here is what you get with a Habitual plan

Rewards & savings

Exclusive member pricing and loyalty rewards
Enjoy member pricing, collect coins by tracking your habits, spin daily for more, and redeem them all in the in-app shop

The Habitual app

Expert-written content
Access science-backed behavioural lessons to make lasting changes to your nutrition, exercise routine, sleep, and psychology.

The Habitual app

Progress dashboard
Celebrate your wins daily, no matter how small. See your weight drop and your habits improve over time.

The Habitual app

Daily tracking
Weight is only one aspect of health. Achieve lasting change by tracking your habits daily.

The Habitual app

Rewards
Earn points and build a streak when you take actions in the app... then redeem them for real-life rewards!

The Habitual app

Recipes
Browse simple, low-calorie recipes and create your meal plan with a few taps to auto-generate your shopping list.

Your expert medical team

Dr Matthew McCarter
Clinical Lead
GP
Silja-Riin Voolma, Ph.D
Behavioural Change Expert
Ph.D
Andy Boysan, BPharm
Superintendent pharmacist
GPhC No. 2047716

FAQs

Any questions? We’ve got the answers