The Habitual app gives you the tools to maintain health for life.

Our program has been designed by psychology and behaviour change experts, and incorporates tons of fancy things like behavioural science, neuroscience, developmental and identity psychology, and trauma-informed health communication. In English, all of that means that we’ve done tons of research and taken the best of many different disciplines to help you make lasting positive changes.

So what’s that actually mean in terms of your day-to-day on the program?

Our behaviour change program is structured into weekly themes, and broken into bite-sized daily lessons and exercises. Each month contains one week each of nutritional, mental, and physical habit-building content, and finishes off with a ‘habit practice’ week when you can reflect on what you’ve learned and put it into practice.

Most behaviour change programs focus on one topic—perhaps on helping you count calories, or being more mindful when eating, or tracking exercise in an app to stay accountable—which means that most programs only work for a small number of people. We know that changing behaviour is complex for an individual, let alone for tons of people going through the same program.

That’s why we’ve designed Habitual to be both holistic (we talk about physical, mental, and nutritional behaviours) as well as inclusive—that is, customisable to your own personal preferences and limitations. We won’t tell you that you need to start running, or what to eat—but we will guide you towards finding what works for you and is sustainable in the long term.

Just as we know that no one single diet or exercise program works for everybody, our approach to behaviour change is one which incorporates a range of well-evidenced tactics.

We won’t list everything here (you’ll have to sign up to experience it all firsthand!), but here are a few examples of the theories and tactics we draw on:

• Self-Determination Theory (Ryan & Deci, 2012)
• Social Cognitive Theory (Bandura,1989)
• Skill development (Baxter et al., 2006)
• Identity change (Pasman et al., 2012; Caldwell et al., 2018)
• Behavioural rehearsal/practice
• Self-monitoring of outcome behaviour
• Goal setting
• Positive self-talk

At Habitual, we believe in a mindset of constant improvement—which means that even after our patients complete an intensive 6-month program, we continue providing new challenges and opportunities to practice healthy habits. We ask that anyone who decides to partake in our program commits to changing their behaviours, and we take this seriously.

We’ll never judge or tell you which behaviours you can or cannot have. But it’s important to us that our patients are open-minded to changing their habits—after all, that’s what the Habitual program is all about.

The best scientific evidence for diabetes remission and long term weight loss was delivered through a combination of total diet replacement and behaviour change—so we do not offer the option to purchase only total diet replacement, as there is no evidence that it can alone lead to sustainable health benefits.

The Habitual program is not designed for people looking for a quick fix, and we do ask that you commit to making a lasting change in your life. We know that changing behaviours isn’t easy, but we can promise that it will be worth it.

Isabel: "Thank you for giving us the possibility to go inside ourselves and see the positive in us, something we don't do often enough. I feel proud today for the first time, when thinking about past successes, rather than past failures."

Olga: "I think it needs to be highlighted to anyone doing this program in the future how important these lessons and exercises are, it is not only about losing weight. It is about changing your mind frame and habits to maintain the weight loss."

Eva: "I cannot call this a diet that I am doing, I call it attitude modification with meals, thanks to you for guiding me in this re-education process. I am very happy to recover my health in general."